Afternoon.Bedford, part of a restaurant conglomerate based in New York City, is bringing trendy Korean-inspired food to Williamsburg. The concept merges several brands into a combination, one-stop food hall.

The location opened at the end of last year, and operates from morning until late at night — and with the variety of offerings, that makes sense. EggLab for instance, sells egg sandwiches all day.

Part of what will soon be a seven restaurant mini-chain, afternoon.Bedford is actually located at 148 North 7th Street.

Ordering is conducted through a touch-screen system that worked flawlessly. Other fast food restaurants should take notice of how seamless their system works,.

Inside the cafe, the brands include EggLab, Brooklyn Roasting Company coffee, Jongro Rice Hotdog, Mochi Mochi Donut, and Croffle Haus. This is sort of a chaotic amount of signage for a single storefront.

On display are Korean-style donut pastries in a variety of flavors.

We are living in the golden age of Korean-style hot dogs in New York City, and Afternoon serves up a classic. At afternoon, the hot dogs come out plain, but various sauces like ketchup, honey mustard, sriracha mayo, and others are available as self-service.

A Korean-style hot dog with classic ketchup and mustard. The hotdogs can be ordered with or without a dusting of sugar, and varieties include sausage, sausage and cheese, cheese only, as well as rice or potato batter.

Afternoon-Bedford
148 N 7th Street
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