Williamsburg is looking more like SoHo than Soho these days with the arrival of Chanel.

North 6th hStreet is looking more like Manhattan’s 5th Avenue, albeit with fewer Trump properties (although…)

The store is focused on fragrance and beauty, part of a larger push by the brand to get into brick and mortar beauty stores.

The petite store is about 1,300 square feet and between Bedford and Berry on Williamsburg’s own global monoculture boulevard of luxury brands.

Just in case you forgot to stock up on your way through JFK, now there’s a Chanel just down the street from Duane Reade and that corner you pissed after one too many at the Levee.

The company’s founder, Coco Chanel, kept some questionable friends during World War II.

We’re certain this new shop will soon be an icon in the neighborhood.

Chanel
130 N 6th