Crowds have been flocking to the bagel store for rainbow bagels.

Located at 745 Metropolitan Avenue, the neighborhood store has become a destination attracting tourists from across the country who discovered the pretty bagel on instagram.

Gothamist declared the rainbow bagel the new Cronut back in 2016. That’s made getting even ordinary bagels pretty difficult with long lines.

The Bedford Avenue branch of the store closed for renovations to better handle the crowds.

The Graham Avenue stop off the L isn’t usually a hotspot destination for out of towners, but the Bagel Store is bringing them here. Many are shocked to find the precious rainbow bagel requires cash — no credit cards accepted.