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Go! Organic Life Closes After Less Than A Year, Will Become a Juice and Smoothie Bar

By on Monday, December 6th, 2021 at 6:42 am

Finest Food montrose Avenue

Corner store, Go! Organic Life, has shuttered.

A new smoothie, juice, and salad bar is set to replace the shop.

Located at 187 Montrose Avenue, the corner shop had been a neighborhood staple before the pandemic operating as Azure Grocery. Azure operated 24/7 selling fancy late night sandwiches (more expensive but less questionable than typical other bodega sandwiches in the area). Azure was known for high prices, but provided high quality pantry items.

During the pandemic, Azure closed early, and then eventually was sold. A new Azure Gourmet has opened in Greenpoint on Franklin Street.

The new owners quickly reinvented the neighborhood institution. The quality of goods declined, and instead of restoring 24/7 grocery hours, began closing earlier and earlier.

By then Brooklyn Natural Market opened across the street at 188 Humboldt cornering the market on organic and high end groceries and numerous other lower end bodegas were operating in the neighborhood.



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